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Lead Marketing Analyst

Company: VirtualVocations
Location: Beaumont
Posted on: October 30, 2024

Job Description:

A company is looking for a Marketing Analytics Lead to join their Data and Analytics team.



Key Responsibilities

Implement measurement and attribution strategies, analyze marketing campaign performance, and deliver insights
Lead A/B and multivariate testing to promote customer growth and improve key performance indicators (KPI)
Collaborate with cross-functional teams to integrate marketing data and conduct quality checks for data accuracy


Required Qualifications

5+ years of marketing analytics experience focused on performance analysis
Expert proficiency in SQL, data visualization tools, and Google Analytics 4
Fluent in event and cookie tracking methodologies, with the ability to work with engineers on tracking issues
Experience with paid and non-paid acquisition performance analysis
Familiarity with server-side tracking solutions

Keywords: VirtualVocations, Galveston , Lead Marketing Analyst, Professions , Beaumont, Texas

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